Investor relations
Read the environment your
IPO, earnings, or M&A
communication is about to enter.
Capital markets communication enters public environments that are already forming a view before the announcement is live. That view is readable — and actionable — before you commit to the narrative.
The problem Stratum solves
The IR narrative is built for institutional investors. It lands in public environments that were never mapped.
Investor relations functions are expert at institutional communication — the prospectus, the analyst briefing, the roadshow narrative. What the IR process does not systematically account for is the public information environment the capital markets event will enter: the retail investor communities, the financial media ecosystem, the analyst and influencer networks that will shape how the story travels.
In high-profile capital markets events, those environments do not wait for the announcement. They are already in motion — forming positions, circulating narratives, calibrating expectations. An IR communication built without a reading of that environment is entering a conversation that has already started.
Prajna reads the information environment across retail, media, and analyst communities before the IR window opens — in 65 languages, at 15-minute cadence, across the emotional registers that determine reception. Shunya generates positions calibrated to what those environments are actually showing. Medha simulates how the communication will travel before it goes live.
The moment of maximum exposure is not where you want to discover what the environment was carrying.
Case study — Paytm IPO, November 2021
India's largest IPO listed 27% below issue price. The retail environment had been hostile for weeks.
The Paytm IPO was the largest in Indian capital markets history — ₹18,300 crore. The institutional books were covered. The regulatory filings were complete. The roadshow was done. The IR function had executed its standard process.
In the retail environment — the forums, communities, and information networks where retail investors were processing the story — hostility had been building and accelerating in the weeks before listing. That environment was never monitored as part of the IR process. It was never read, never addressed, never factored into the communications approach.
Had the retail information environment been read as a component of the IR preparation — not as a replacement for institutional communications, but alongside it — the retail register would have been addressable before listing. A different communications layer, calibrated to what that environment was actually carrying, was possible. The institutional narrative was solid. The retail environment was not an unknown. It was unmonitored.
Know what the environment is carrying before the window opens.
Request a briefing. Tell us about your upcoming capital markets communication — we will show you what the information environment looks like before the moment of maximum exposure.
Three engagement models: ongoing partnership, single-project commission, or a pilot against one live event.